Additional Questions for Rapid Response Survey for IDD
The following are draft questions suggested as additions to a survey instrument already in use in the Philippines.
I. For Family Consumers
Awareness of where to buy iodized salt
- Is iodized salt available in stores where they usually shop?
- If iodized salt is available, do they always buy it? If they do not always buy it , what differentiates the times they do from the times they do not?
- If iodized salt is not available in their preferred stores, are they willing to ask the store owner to stock iodized salt? If not, what would prevent them from making this demand? What would they need in order to feel comfortable making this demand of the shop owner?
- What size package do they find most convenient for buying salt: 1, 1/2, 1/4 kilo?
- For iodized salt in each package size, what is the price difference (i.e. 1-2 pesos)?
- What would be the price difference between similar quantities of Iodized and plain salt?
- What else could they purchase for this price difference (i.e. 1-2 pesos)?
- Compare the value they feel these products bring them against the value they perceive from using iodized salt for their family (more, less, same).
II. For Retail Vendors
Awareness of iodized salt campaigns.
- Who supplies them with salt/iodized salt?
- What problems (if any) have they encountered acquiring iodized salt from suppliers?
- Do they usually stock iodized salt? Do they have iodized salt in stock today? If not, (either question), what prevents them from stocking iodized salt?
- When they purchase salt, what quantities lots do they buy?
- Would they be willing to re-pack iodized salt into smaller packs for resale?
- What profit would they need to return on a 1 kilo bag of salt? 1/2 kilo? 1/4 kilo? How does this compare to their current profit margin?
- What support (information/promotional material, advertising) would make them feel most comfortable selling only iodized salt?
Claudia Fishman Parvanta, PAMM
